False Eyelashes Market Insights
According to MRFR analysis, the global False Eyelashes Market is expected to register a CAGR of 3.68% from 2023 to 2032 and hold a value of over USD 1.7 Billion by 2032.
False eyelashes, also known as fake eyelashes or eyelash extensions, are artificial lashes that are applied to natural eyelashes to enhance their length, thickness, and overall appearance. The false eyelash market includes various products such as strip lashes, individual lashes, and magnetic lashes, which are used in the beauty and cosmetics industry. The COVID-19 pandemic has had a mixed impact on the false eyelashes market. On one hand, the pandemic has led to the closure of several beauty and cosmetics stores, resulting in a decline in the demand for false eyelashes. Additionally, the widespread use of face masks has reduced the visibility of the eyes and made the application of false eyelashes less relevant. On the other hand, the pandemic has also led to an increase in the demand for false eyelashes as people spend more time at home and look for ways to enhance their appearance for virtual meetings and social media. Moreover, the pandemic has increased the adoption of e-commerce platforms, leading to a shift in the distribution channels of false eyelashes.
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Regional Analysis
North America is currently the largest market for false eyelashes, with the United States being the major contributor to the market’s growth. The region has a well-established beauty and cosmetics industry, high disposable income, and a growing awareness of the benefits of false eyelashes, which has propelled the growth of the market in North America.
Europe is the second-largest market for false eyelashes, and the growth is primarily driven by the increasing demand for beauty and cosmetics products, the growing popularity of false eyelashes in the fashion industry, and the availability of a wide range of products to cater to different consumer preferences. Several European countries have a strong focus on beauty and fashion, which has led to the growth of the false eyelashes market in Europe.
The Asia Pacific region is expected to witness significant growth in the false eyelashes market due to the increasing adoption of western beauty standards, the growing awareness of the benefits of false eyelashes, and the availability of a wide range of affordable products. Countries such as China, Japan, and South Korea are expected to contribute significantly to the growth of the market in the region.
Market Segmentation
The Global False Eyelashes market has been segmented into Product Type, Material, and Distribution Channel.
Based on the Product type, the market has been segmented into strip lashes, individual lashes, magnetic lashes, and pre-glued lashes.
Based on the Material, the market has been segmented into synthetic hair, human hair, animal hair & fur, and others
Based on the Distribution Channel, the market has been segmented into Store Based and Non-Stored Based.
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Key Players
Some of the key market players are Estée Lauder Companies, L’Oreal Group, Revlon, Inc., Shiseido Co., Ltd, KISS Products, Inc, Ardell, and Huda Beauty.
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