Lucintel’s latest market report analyzed that household and air fresheners fragrance provides attractive opportunities in the hypermarket or supermarket, retail store or general store, pharmacy, and online markets. The household and air fresheners fragrance market is expected to reach $4.0 billion by 2028 with a CAGR of 4%. In this market, aerosol sprays is the largest segment by product type, whereas hypermarkets or supermarkets is largest by distribution channel.
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Based on product type, the household and air fresheners fragrance market is segmented into aerosol air fresheners, electric air fresheners, gel air fresheners, candle air fresheners, and others. The aerosol sprays segment accounted for the largest share of the market in 2023 and is expected to register the highest CAGR during the forecast period, due to its ease of use, portability, recyclability, safety & strength, and greater aesthetic appeal of the product.
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The Household and Air Fresheners Fragrance Market is marked by the presence of several big and small players. Some of the prominent players offering household and air fresheners fragrance include Reckitt Benckiser, Johnson & Son, Procter and Gamble, Jarden, and Church and Dwight.
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