Globally, the Mobile Value Added Services (MVAS) Market is expected to expand at a significant CAGR over the next few years due to its growing scope and applications.Key factors such as rapid urbanization, increasing usage of mobile devices and tablets, high demand for fresh content, and rising popularity of Over-the-top (OTT) platforms are expected to drive global market growth during the forecast period.

In recent times, mobile phones are not only used for making calls but have become multipurpose devices that help users to access various apps, web surfing, social media interaction, news along with infotainment. Overall mobile users have increased due to high penetration of internet and telecommunication services.

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Mobile Value Added Services (MVAS) refer to various non-core facilities and services such as Short Message Service (SMS), Wireless Application Protocol (WAP), social networking, and Interactive Voice and Video Response (VVR) that are delivered to mobile subscribers by mobile operators and aggregators. These services are widely used across various sectors such as BFSI, media and entertainment, healthcare, government, telecom & IT, and retail. Mobile operators offer these services at a supplementary charge which in turn helps them to improve overall user experience, pricing position and optimize the return on investment.

Revenue growth of the global market can be attributed to increasing adoption of various services and solutions such as mobile email & IM, mobile money, and advertising, growing demand for MVAS in education sector, and high usage of social networking applications.

However, increasing concerns about data privacy and security, low awareness, and lack of guidance & regulatory framework of mobile value added services are some key factors that can hamper overall market growth to a certain limit between 2017 and 2028.

SMS Segment to Account for the Largest Revenue Share:

The SMS segment is expected to account for largest revenue share between 2017 and 2028 owing to factors such as rising usage of smartphones, high usage of SMS for communication among individuals, growing preference for SMS for sending subscription-based alerts, and increasing popularity of SMS as e-marketing platform to reach larger group of people rapidly and conveniently.

Personal Use Segment To Register Rapid Revenue CAGR:

The personal use segment is expected to register rapid revenue CAGR over the forecast period. This can be attributed to increasing penetration of internet, growing adoption of smartphones, and high usage of mobile phones and tablets for playing music, games, text messaging, voice calling, and growing demand for entertainment services on mobiles.

Asia Pacific To Register Rapid Revenue Growth:

Asia Pacific market revenue is expected to expand at a rapid CAGR over the forecast period owing to increasing number of mobile phone users across the region, high usage of mobile applications, mobile web and social media platforms, growing adoption of MVAS across various sectors, and increasing investments for developing advanced MVAS technology

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Mobile Value Added Services (MVAS) Market By Company:

China Mobile
Deutsche Telekom
China Telecom

The global Mobile Value Added Services (MVAS) market has been segmented on the basic on type, application, and region:

Mobile Value Added Services (MVAS) Market Segment by Type:

Mobile Money
Mobile Infotainment

Mobile Value Added Services (MVAS) Market Segment by Application:

Personal Use
Commercial Use

Mobile Value Added Services (MVAS) Market by Region:

North America
United States
Nordic Countries
Rest of Europe
Asia Pacific
South Korea
Rest of Asia
Latin America
Rest of Latin America
Middle East & Africa
Saudi Arabia
Rest of MEA

Key Reasons to Purchase:

Estimates 2023 to 2028 Mobile Value Added Services (MVAS) market current market trends and development trends
Market dynamics along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
Regional and country-level analysis integrating the demand and supply forces that are influencing the growth of the Mobile Value Added Services (MVAS) market
Competitive landscape involving market share of the major players, new strategies and projects adopted by players in the last five years
Comprehensive company profiles covering product offerings, key financial information, SWOT analysis and strategies employed by major market players
Brief about impact of COVID-19 on the global halal cosmetics and personal care products market

Key Questions Addressed:

What revenue CAGR is the global Mobile Value Added Services (MVAS) market expected to register during the forecast period?
What are the outcomes of Porter’s Five Force analysis?
Based on application, which segment is expected to account for largest revenue share throughout the forecast period?
What are some key opportunities and risks that the vendors in the global Mobile Value Added Services (MVAS) market expected to face during the forecast period?
What key factors are expected to drive global market revenue growth during the forecast period?

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