Mortgage firm launches automated digital advertising platform to stay top-of-mind with the local community

November 24, 2021 — Potomac Mortgage Advisors, an independent mortgage lender based in Potomac Falls, VA, is launching the Adwerx platform. The firm is focused on setting high standards in the mortgage industry, providing personalized service and efficiency for every client throughout the loan application and approval process. Today Potomac Mortgage Advisors automates personalized, hyperlocal digital advertising through its collaboration with Adwerx. 

As part of the program, Potomac Mortgage Advisors is leveraging Adwerx-enabled retargeting campaigns. Unlike retargeting campaigns from other companies, the Adwerx service is individualized to each loan officer while also being fully automated so the loan officer doesn’t have to do anything for the ad to run. The ads target potential home buyers and real estate agents and appear across the social media platforms and premium websites visited by potential clients. They feature the photo, name, and contact information of the nearby loan officer whose website they visited. Research shows that 80% of customers are more likely to purchase a product or service from a brand that provides personalized services. Adwerx’s retargeting campaigns inspire a sense of confidence and familiarity at a local level. 

“We’ve always been dedicated to providing unparalleled customer and producer experiences,” said Scott Ward, President at Potomac Mortgage Advisors. “Working with Adwerx allows us to maintain our focus on the client and contributes to the success of our loan officers, securing their personal brand in a digital world.”

Adwerx has a proprietary compliance firewall built into its platform that helps address the regulatory challenges that have traditionally prevented mortgage firms from entering the world of automated advertising. With their compliance approval dashboard, firms create a pre-compliant template and also have full control over the final approval of edited ads. 

To learn more about Adwerx solutions for your firm, visit

About Potomac Mortgage Advisors

At Potomac Mortgage Advisors LLC, our mission is to set a high standard in the mortgage industry. We are committed to quality customer service – putting the people we serve first. Our goal is to carefully guide you through the home loan process, so that you can confidently select the best mortgage for you and your family from the many mortgage options that are available today. After you select the loan that is best for you, we will work continuously on your behalf to help you achieve your dream of homeownership.

At Potomac Mortgage Advisors LLC we strive to make you a client for life. We want to be your first choice each and every time you need a home loan. We always try to go above and beyond for you so that you will always feel confident referring your family and friends to us for their mortgage financing needs.

About Adwerx

Adwerx delivers Advertising Automation as a Service for over 200 enterprises and over 250,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior. 

Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at

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Contact Information:
Name: Kelly Parisi
Email: [email protected]
Job Title: Public Relations

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