The increasing usage of smart devices predominantly drives the Wi-Fi Analytics market’s growth along with increasing deployment of Wi-Fi connections in public places to attract more customers and the adoption of big data analytics in the business sphere.

Market Size – USD 3.71 billion in 2019, Market Growth – CAGR of 23.7%, Market Trends – Growing usage of public Wi-Fi hotspots across various locations.

The global Wi-Fi Analytics Market is projected to gain a valuation of USD 32.16 billion by the end of 2027, growing at a significant CAGR of 23.7% throughout the forecast timeline. Wi-Fi Analytics enables enterprises to leverage the information collected over wireless networks to formulate informed decisions about physical locations. The industry has witnessed tremendous growth owing to the intensifying competition of the offline and online retailers and rising deployment of public Wi-Fi connections, and the increasing penetration of smartphone devices.

The increasing usage of smart devices predominantly drives the Wi-Fi Analytics market’s growth along with increasing deployment of Wi-Fi connections in public places to attract more customers and the adoption of big data analytics in the business sphere. Moreover, the increasing advancements and developments in the Internet of Things (IoT) and connected smart devices are anticipated to create lucrative growth opportunities over the projected timeline.

However, the concerns surrounding the privacy of the customers’ data owing to the tracking of their location through Wi-Fi enabled devices might hamper the Wi-Fi Analytics market’s growth. Along with this, the stringent government regulations regarding the use of Wi-Fi connection to collect data are anticipated to restrain the growth of the market.

Some of the prominent players of the industry are Cisco Systems, Purple, Skyfii, July systems, Euclid, Zebra Technologies, Cloud4wi, Fortinet, Ruckus Wireless, Yelp, and RetailNext, among others.

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Further Finding from the Reports Suggest:

  • The global Wi-Fi Analytics Market is projected to gain a valuation of USD 32.16 billion by the end of 2027, growing at a significant CAGR of 23.7% throughout the forecast timeline.
  • The increasing usage of smart devices predominantly drives the Wi-Fi Analytics market’s growth along with increasing deployment of Wi-Fi connections in public places to attract more customers and the adoption of big data analytics in the business sphere.
  • Wi-Fi Analytics incorporates the usage of Wi-Fi networks to gather data on Wi-Fi enabled devices such as smartphones, tablets, laptops, and other devices. Over the past decades, technology has emerged as one of the widespread and versatile connectivity solutions rapidly being adopted across various industry verticals.
  • Wi-Fi Analytics enables enterprises to leverage the information collected over wireless networks to formulate informed decisions about physical locations.
  • The development of smart cities and government initiatives to further expand the adoption of Wi-Fi hotspots is anticipated to create lucrative opportunities for the market in the coming years.
  • However, the concerns surrounding the privacy of the customers’ data owing to the tracking of their location through Wi-Fi enabled devices might hamper the Wi-Fi Analytics market’s growth. Along with this, the stringent government regulations regarding the use of Wi-Fi connection to collect data are anticipated to restrain the growth of the market.
  • Based on the component, the solutions segment is anticipated to grow significantly throughout the forecasted period due to the increasing requirement of consumer behavior data in brick-and-mortar retail stores.
  • Based on the deployment type, the Wi-Fi Analytics market has been categorized into on-premise and cloud-based deployment. The cloud-based deployment segment is anticipated to garner the highest market share over the projected timeline owing to the increased flexibility and operational efficiency of deploying services and solutions of the Wi-Fi Analytics over to a large client base directly from the cloud-based solutions.
  • Based on the type of location, the market has been divided into indoor and outdoor segments. The increasing requirement of consumer data in offline retail businesses and the intensifying competition of the offline and online retail stores are anticipated to drive the growth of the indoor segment throughout the forecast timeline.
  • Based on the end-user application, the footfall analytics segment is anticipated to account for the market’s largest share over the projected timeline.
  • North America is anticipated to hold the largest share of the market. This can be attributed to the strong financial position of the region, coupled with the increasing advancements of the companies in the field of IoT and big data analytics.

To identify the key trends in the industry, click on the link below: https://www.reportsanddata.com/report-detail/wi-fi-analytics-market

For the purpose of this study, Reports and Data has segmented the Wi-Fi Analytics Market on the basis of component, location, deployment, application, and region:

By Component (Revenue, USD Million; 2017–2027)

  • Solutions
  • Services

By Deployment (Revenue, USD Million; 2017–2027)

  • Cloud
  • On-premise

By Location (Revenue, USD Million; 2017–2027)

  • Indoor
  • Outdoor

By Application (Revenue, USD Million; 2017–2027)

  • Footfall Analytics
  • Customer Experience Management
  • Customer Behavior Analytics
  • Customer Engagement
  • Customer Loyalty Management
  • Others

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By Region (Revenue, USD Million; 2017–2027)

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

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Tags: Wi-Fi Analytics Market, Wi-Fi Analytics Market Share, Wi-Fi Analytics Market Trends, Wi-Fi Analytics Market Size, Wi-Fi Analytics market analysis

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