Global Hard Seltzer

iCrowdNewswire   Jan 12, 2021  11:00 AM ET

Global Hard Seltzer Market Summary

In line with a latest market examine printed by Development Market Stories (GMR), titled, “Global Hard Seltzer Market By ABV content material, distribution channel, and Area: Dimension, Share, Tendencies and Alternative Evaluation, 2017-2027”, the market was valued at USD 3,544.6 million in 2019 and is anticipated to develop at a wholesome development price of 19.2% by the yr 2027. By way of quantity, the market is estimated to develop at 18.4% throughout the forecast interval. The worldwide arduous seltzer market is anticipated to develop owing to rising inclination of consumers in the direction of arduous seltzer over its options, growing adoption of flavoured drinks with minimal alcohol, and growing consciousness associated to arduous seltzer on on-line platforms.

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The worldwide arduous seltzer market is fragmented primarily based on ABV content material, distribution channel, and area. Primarily based on ABV content material, the arduous seltzer market is segmented into 1.0-4.9%, 5.0-6.9%, and above 6.9% ABV content material. On the idea of distribution channel, the worldwide arduous seltzer market has been categorized into off-trade and on-trade. Primarily based on area, the worldwide arduous seltzer market is classed into North America, Europe, Asia Pacific, Latin America and Center East & Africa (LAMEA). North America area is additional bifurcated into international locations equivalent to U.S., and Canada. Europe is additional categorized into U.Okay., France, Germany, and Remainder of Europe, Asia Pacific is additional segmented into China, South Korea, Japan, Oceania, and Remainder of Asia Pacific., and the LAMEA area is additional divided into Brazil, Mexico, GCC, and Remainder of Latin America and Center East & Africa (LAMEA).

In 2020, the gross sales of arduous seltzers has elevated as in comparison with that within the yr 2019. In 2020, the gross sales of arduous seltzers was excessive in Might as a result of heat local weather and folks stress-free throughout the lockdown in numerous international locations the world over. Thus, the Covid-19 pandemic has a low affect on the gross sales of arduous seltzers. In depth advertising campaigning, promotional methods, product launches, commercial by way of social media, and on-line product supply by key gamers has fuelled the market throughout the Covid-19 disaster. As an example, in 2020, Constellation Manufacturers launched arduous seltzer beneath the title ‘Corona Exhausting Seltzers’.

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As per GMR trade analyst Akshay Udavant, “The International Exhausting Seltzer Market is anticipated to witness important development throughout forecast interval 2021-2027 pushed by the excessive demand for arduous seltzer over its options equivalent to beer, whiskey, wine, and so on. Furthermore, growing urbanization, altering notion of millennial towards the consumption of alcoholic drinks, and altering client preferences within the growing international locations are anticipated to drive the expansion of the worldwide arduous seltzer market. These days, millennial are preferring the consumption of highball drinks and glowing water as an alternative of beer. Moreover, low calorie and alcohol content material in arduous seltzers is boosting product consumption. Nonetheless, excessive demand for beer, wine, and spirits, and sparkling-wine is anticipated to restraint the arduous seltzers market throughout the forecast interval.

Key Takeaways from the Research:

  • The businesses equivalent to Barefoot Cellars, HARD SELTZER BEVERAGE COMPANY, LLC, and HIGH NOON SPIRITS COMPANY held roughly one fifth of the market share of worldwide arduous seltzer market in yr 2019.
  • North America accounts for a significant share of the market, adopted by Asia Pacific. The market in Europe is projected to broaden at a considerable CAGR throughout the forecast interval.
  • The on-trade distribution channel section is anticipated to develop at important CAGR throughout the forecast interval. Growing partnership of producers with on-trade shops and eating places is anticipated to gas section development throughout the forecast interval. Furthermore, producers are focusing commercial of arduous seltzers by way of numerous on-trade channels, which in flip, is driving the on-trade section.
  • The LAMEA area is anticipated to broaden at a average CAGR throughout the forecast interval. Growing penetration of the US-based corporations in Brazil is encouraging regional gamers to fabricate arduous seltzers within the nation, which in flip, fuels the market. Furthermore, manufacturers providing pure flavored arduous seltzers are anticipated to search out alternatives to enter the market in Mexico, and remainder of LAMEA. Growing urbanization and financial improvement in some international locations in LAMEA is anticipated to drive the market in area.

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Report Scope:

Report Metric


Market Worth in 2019

USD 3,544.6 million

Market Development Charge (from 2021 to 2027)


Historic Information

2017 & 2018

Base 12 months


Forecast Interval

2020 – 2027

Items Thought of

Worth (USD Million) & Quantity (Mn Case)

Market Segments

By ABV Content material , By Distribution Channel

Regional Scope

North America, Europe, Asia Pacific, Latin America and Center East & Africa (LAMEA)

Nation Scope

U.S., Canada, U.Okay., France, Germany, China, Japan, South Korea, Oceania, Remainder of Asia Pacific, Brazil, Mexico, GCC, and Remainder of LAMEA

Key Corporations Profiled

Anheuser-Busch Corporations, LLC., Barefoot Cellars, Blue Marble, Ficks & Co, HARD SELTZER BEVERAGE COMPANY, LLC, HIGH NOON SPIRITS COMPANY, Kona Brewing Co., Carry Bridge Brewing Co., Mark Anthony Manufacturers Worldwide, Mass Bay Brewing Co. (Arctic Chill), Diageo, Future Proof Manufacturers LLC, Nude Drinks

Customization Scope

Report customization out there on request

Pricing and Buy Choices

Avail tailored buy choices to satisfy your analysis necessities.

Goal Viewers:

  • Provide-side: Exhausting seltzer producers, uncooked materials suppliers, main respondents, and distributors.
  • Demand Aspect: Retailers
  • Regulatory Aspect: Involved authorities authorities, business analysis & improvement (R&D) establishments, and different regulatory our bodies.
  • Associations and Business Our bodies: American Homebrewers Affiliation (AHA), Beer Choose Certification Program (BJCP), European Beer Shoppers Union (EBCU), Brewers Affiliation (BA), Society of Unbiased Brewers (SIBA)

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