So many businesses struggle with sales. Odds are that you’ve heard a bunch of different things you can do to increase your sales from social media marketing strategies to reforming your inventory and everything in between. But what if I told you that you can increase your sales simply by using a different method to organize, categorize, and display your products? That’s right, line sheets are a sales tool that everyone should be using – and a lot of people already are! Line sheets are essential for anyone looking to increase their sales. And who isn’t looking to up their sales? Basically this means that line sheets are essential for everyone. But don’t just take my word for it, let me tell you why line sheets are so important.
Introduction to Line sheets
Hopefully you are intrigued by line sheets, but what are they, anyway? If you are new to retail sales then maybe you haven’t heard about line sheets so let me fill you in. Line sheets are a way for you to show off your products to potential buyers in an appealing and professional way. Different from a catalog, line sheets are totally customizable and can feature anything from one product to several. While line sheets are made and designed digitally, they can either be printed out and distributed in hard-copy form or simply sent as an attachment in an email.
Line sheets are great because they allow you to really make your own product that you want to show off to potential clients. You can easily change things up based on the client you are trying to market to and their needs. For example, if you are a clothing company you can create a separate line sheet specifically for holiday attire to market to buyers prior to the holiday season. You can choose your items and designs accordingly and even give that line sheet a holiday feel with festive colors and designs that you might not use during the rest of the year.
But colors and designs aren’t the only thing that you can put in a line sheet. The best line sheets include many different details that allow you to really make the best product for your buyers. This is why line sheets are so much better than traditional catalogs! Perhaps the best way to customize your line sheet is to add a company information section in the very beginning of the product with relevant information about your company like company name, sales contacts, phone numbers, email addresses, and the link to your company website. Something else that you should definitely include in your line sheet is your company logo – that way you can really increase your brand awareness and recognition among potential clients.
When it comes to the actual content of your line sheet, obviously you will want to select the products that you are looking to market and include appealing photos of these items that really show off the beauty and features of the product. Other relevant product information that you should include in your line sheet are things like SKU codes, wholesale and retail prices, product names, and product descriptions, order forms, available sizes and colors, pricing information, order minimum and maximum amounts, contact information, and any timing deadlines that might be in place for products that have limited availability.
Overall, line sheets are a way for you to organize and showcase your products for potential buyers in a very presentable and professional manner that will impress all your buyers.
Why Line Sheets Are Important
The most obvious reason why line sheets are important is their ability to increase your sales. But there are other benefits that go beyond just sales numbers. Using a line sheet is possibly the best way to impress potential clients with your professionalism, attention to detail, and quality of your products. Line sheets have become the standard in recent years, and in order to keep up with the rest of the crowd, you need to use them too. But if you want to stand out instead of just keeping up, you will need to take your line sheets up a notch to really impress your clients.
Think of a line sheet like a resume when you apply for a job. The hiring manager will likely look at hundreds of resumes so you need yours to quickly grab their attention from the monotony of flipping through a bunch of different documents and tell them everything they need to know by just glancing at it for a few seconds. The same exact thing goes for your line sheets. Buyers are probably looking at so many different ones that you really need them to stop and stare at yours due to its amazing design and formatting. You don’t want to overwhelm them with too much text, which is why pictures and small sections of text are important to use here.
You should make sure to create a line sheet that is pretty compact and not overwhelming for potential buyers to look through. Going back to the resume example, you should never have an overly long resume because odds are that the hiring manager will see how long it is and immediately discard it because they don’t have time to look through it all. The same thing goes for line sheets as well. You need to keep it short and sweet and only feature your best products that you think have the best chances of appealing to the buyer.
Speaking of appealing to buyers, line sheets are also important because they allow you to organize and tailor certain products for specific buyers. Let’s go back to the resume example again to understand why this is important. It’s never a good idea to send out a one-size-fits-all resume to every single job you apply for. Instead, you need to customize and edit your resume to feature things that are relevant to the job that you are applying for and show the hiring manager that you have the skills and experience they are looking for. Well, the same goes for a line sheet. You should always customize your line sheet for the client you are sending it to. Line sheets are easily customizable and so it shouldn’t be that difficult for you to swap out different products and tweak the layout so that you can really get a perfect fit.
Who Can Use Line Sheets
Line sheets are a good fit for any business that is looking for a better way to sell their products. No matter the industry, line sheets are a great way to present products to potential buyers. Whether you are in fine jewelry, earth-friendly beauty products, art deco furniture, pet supplies, or boho fashion – line sheets are the perfect way for you to really get your products out there. Line sheets are so versatile between industries because they are so customizable. No matter what industry you are in, what look you are going for, or what your buyers look like, you will be able to create a line sheet that perfectly fits your needs.
Line sheets are also a great option for businesses who might not be able to meet every single potential client face-to-face. In an ideal world you would be able to travel and meet with all your potential clients, but usually that’s just not possible due to time and money constraints. And while there’s no replacement for a face-to-face meeting, sending a line sheet via email is a great alternative. You are able to show what your company is all about and what you can offer them. In the 21st century, a great line sheet combined with a Skype meeting might be all you need to win over new clients.
Even if you are still a fan of face-to-face meetings and do them on a regular basis, line sheets are still a great tool to use during in-person meetings. Although you are always hoping to nail that meeting and make a great impression on the spot, having a line sheet made allows you to leave something behind after the fact so that the buyer can remember you, your company, and your products. That way, when you follow up with them later on, you can refer back to the line sheet and use it to start a conversation about a sale. You can also use hard-copy line sheets at different industry events like conferences, conventions, and other meetings so that you can really get your products out there and make more of an impression than you would if you just gave out your business card instead.
No matter the industry, the size of your business, how you usually sell, or what your products are, line sheets are a great way for you to pitch your products to potential buyers and increase the likelihood that you will make sales.
How to Use Line Sheets
What good is knowing that line sheets are important if you don’t know how to use them? For beginners, trying to figure out line sheets can seem pretty overwhelming. After all, you might not be a pro in digital design and formatting. And even if you are, that’s probably not exactly part of your job title. And while it’s definitely true that you can design your own line sheets yourself, it might be more trouble than it’s worth. Creating a quality line sheet manually can take a lot of time and effort, tweaking things over and over until you finally get it right. It also might be hard for you to easily make changes and adjustments in your line sheets based on different buyers, products, seasons, etc.
The good news is that there’s an easier way to make line sheets that doesn’t involve hours and hours of designing effort on your part. There is line sheets software out there that you can use to create your own customized line sheets based on pre-made line sheet templates that are available. There are so many different line sheet tools out there, but the best ones will be versatile, easy to use, and customizable – so those are some things to look for in a line sheet tool.
You should also look for a line sheet tool that allows you to easily upload all of your products into the tool directly from your business website. This is way better than the alternative of individually inputting each item manually. However, if you don’t have your products listed on your website, you should also have the option to upload your product list from whatever program or format you are already using. It’s easy as pie!
Once you have all your products uploaded, it’s time to start creating your actual line sheets. You start by selecting all of the different products that you want to include in that line sheet. Depending on what you are going for, you can choose to feature a single item, a few items, or all your items! A great line sheet software will have a variety of different layouts to choose from that will fit any amount of products. From there, you can choose the layouts that you want, background colors, fonts, additional text, photos, or really anything else you want to include.
The final step is making your final adjustments to your line sheet so that it really looks amazing. Once you have made all your changes, you can preview your design and make sure that it’s absolutely perfect before you finalize it and either print it out or save it to your computer so that you can send it to buyers via email. It’s really that easy!
Effectiveness of Line Sheets
Overall, line sheets are a great tool to display wholesale prices and product lines that will totally transform the way that your company does business. if you have relied on catalogs in the past, your sales will now be brought into the 21st century and buyers will take note of this. At the same time, you need to make sure that you are utilizing the best line sheet designs and formats so that you can get the most bang for your buck. Any line sheet software that you decide to use is a long-term investment for your company. That is why it is important to know what you are looking for in a tool and do your research beforehand to make sure that you find the best fit for your company and can really make the best sales as a result.